![]() Or using different fonts for your ads and labels. Imagine each agency using different colors for your brand campaign billboards and posters. It’s about creating specific rules and standards like having a color palette, design style, fonts, and logos that can be used consistently.Ī company never stays with the same advertising agency for too long. ![]() Why Is It Important?Ī brand identity is about creating a design system for your brand designs. Of course, brand identity is also part of consistency as well. To make the brand easily recognizable and memorable. That is the main purpose of a brand identity. Even people in rural countries who can’t even read English instantly recognize the brand by its colors and logo design alone. It’s iconic red color and the typography logo is recognized around the world. When all of it is put together and balanced in perfect harmony it gives birth to successful brand identity. In short, brand identity consists of the overall brand design, the colors it uses, the logo, brand name, the font, its style of advertisements, the brand message, and basically every visual element of the company.
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